RICARDO Media Joins the IGA Family Joining Forces to Fuel Innovation

After many years of fruitful collaboration, RICARDO Media and IGA have announced a new partnership that will fuel innovation and bring consumers together to share and enjoy meals. IGA has invested in a majority stake in RICARDO Media and its various business lines (magazine, TV shows, online, books, stores, restaurants and food). IGA and Ricardo have a longstanding relationship and the businesses share common values of authenticity, and a passion for food and family, making this new partnership a natural fit. RICARDO Media will continue to operate in its current form.

Co-founders Ricardo Larrivée and Brigitte Coutu will remain in their respective leadership positions and be dedicated to advancing the business and making the partnership successful. There will be no impacts to employees, and they will keep their positions. “Brigitte and I have been passionately building the RICARDO brand for 20 years. Partnering with IGA is an important step in our entrepreneurial journey, enabling us to accelerate the brand development and ensure its sustainability in Quebec and across the country. We look forward to developing new strategies to grow both of our companies in the coming years.”

 “IGA and RICARDO are two flagship brands in Quebec’s food industry. These two organizations are highly committed to the vivacity of the Quebec market. For IGA dealers, this means creating extraordinary opportunities to further inspire their customers on a culinary level. For both of our organizations, this will also be an opportunity to create projects that can drive growth both in Quebec and throughout Canada”, says Pierre St-Laurent, Executive Vice-President and Chief Operating Officer, Sobeys inc./IGA.

Shared strengths and shared values Both RICARDO Media and IGA are firmly rooted in the Quebec food landscape and have complementary strengths that drive their respective business objectives. The two companies have been working together for over 20 years, such as the integration of some of RICARDO’s recipes on IGA’s website, and RICARDO food products and magazine in IGA stores.

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