Western Grocer Serving the industry since 1916
It’s now a year since we went into what’s essentially been long-term lockdown mode.
While most of us probably won’t be vaccinated until fall, once things open up again, what will be the lasting changes to our relationship with food — how we source it, prepare it, eat it, share it, and what we want from it? What will a post-COVID “normal” look like?
Our food system has never seen such a profound disruption. We’ve established new habits and a different way of seeing the world. We’ve rethought how we spend our time, energy, and money. But those resources are finite; how will we divide that pie going forward?
We may well experience a Roaring Twenties Redo once things open up, with everyone letting off pent-up steam and exuberance to experience life again. While the end of living with COVID may happen by the end of 2021, we will remain vigilant against other airborne illnesses and viruses. The vaccine will not be a cure-all. The world will be a place where we live with viruses, similar to how we live with cancer. Will we ever again think of the tradition of blowing candles out on a birthday cake and then handing out the pieces to others as safe?
Let’s explore the many changes already in play, and those likely to come, ranging from subtle to seismic.
To read complete White Paper, click here.
