Dare Candy Co. Bringing Canadians a Sweet Summer

Dare Candy Co. Bringing Canadians a Sweet Summer Berry takes the wheel! Dare’s mobile treats truck will give Canadians a chance to taste candy that’s made better

TORONTO, ON, May 30, 2016 – It’s no surprise that a recent national survey revealed 62% of Canadians have a sweet tooth – maybe that’s how we earned our naturally sweet reputation. Knowing that candy is top-of-mind for Canadians this summer, Dare Candy Co. has answered the call with a mobile treats truck hitting Toronto, Calgary and Vancouver.

Canadians will have the chance to sample the sweets they so desire, and Dare’s diverse offering is guaranteed to satisfy the sweet tooth in everyone. Candy has been an important part of Dare’s journey to find better ingredients, better innovation and making better tasting goodies. Looking for candy that’s made with real fruit? Gelatin free? What about candy to satisfy your pomegranate craving, or love for all black jubes? Dare Candy Co. has thought of it all, including lunchbox candy – all of which is peanut free! Just a few examples from Dare’s delicious candy arsenal includes:

 REALJubes Red, REALJubes Black & REALJubes Sour

o Gluten free, fat free, free of artificial flavours, gelatin free

 REALSOURs Strips & Sticks

o No artificial colours or flavours, gelatin free

 REALFRUIT Superfruits, REALFRUIT Medley & REALFRUIT Tropical

o No artificial colours or flavours, gluten free, made with real fruit, gelatin free (Superfruits variety only),

“Dare Candy Co. is a family business. We’re proud to be Canadian, and have always committed to delivering food that meets the changing needs of candy lovers. Our passion is—and has always been—to make candy better” says Deborah Attwood, Director of Marketing for Dare Foods Limited.

A recent survey commissioned by Dare Candy Co. revealed some interesting insight into Canadians’ sweet-tooth, snacking and sharing habits. Canadians love to embrace the latest food trends and crave variety and endless options, and sweets are no exception.

The Facts

 In Toronto, friends (47%) and love interests (41%) top the list of who we’re most likely to share a sweet with. Parents, beware – only 9% of Torontonians plan to share candy with a parent!

 Flavour purists rise to the top: 54% of Canadians in Calgary prefer to eat candy one flavour at a time.

 A question as old as water – red versus black? Millennials share a strong affinity for red jubes, and are seven times more like to prefer red over black jubes (61% say they like red and only 8% say black). Baby boomers on the other hand, are split down the middle.

 What’s in your glovebox? 71% of Canadians living in Vancouver like to bring candy along for the ride as part of their summer road trip experience.

For more information on Dare Candy, visit www.darefoods.com or www.facebook.com/DareCandyCo. To follow the Dare Candy Treats Truck across Toronto, Vancouver and Calgary, visit @DareCandyCa on

Twitter for location updates & special guest appearances. Curated by the ever helpful and charming Berry, he’ll be onboard throughout the summer to keep you smiling and informed on all things candy.

About Dare Foods Limited Dare is a Canadian, family-owned company with a 124-year history of providing Canadians with the quality products that make every snacking, entertaining and lunchbox occasion better. The company was a pioneer in offering peanut-free food solutions, and continues to develop delicious new cookies, candies, fruit snacks, crackers and fine breads to satisfy the changing needs of Canadian families. Key brands include Breton, Bear Paws, RealFruit, Whippet, Simple Pleasures, Boulangerie Grissol and Wagon Wheels. With six plants and more than 1,100 employees in North America, Dare is headquartered in Kitchener, Ontario. About the Survey From April 29th 2016 to May 2nd 2016, two surveys were conducted online. The first was among a sample of 1,509 Canadian adults age 18+ who are also Angus Reid Forum panel members and the second was with 100 residents of Toronto, Vancouver, Calgary, Edmonton and Halifax. The margin of error — which measures sampling variability — would be +/-2.5%, 19 times out of 20 on the first survey and +/-4.4 on the second survey. The sample for the first study was balanced by age, gender, region and education (and in Quebec language) according to the most recent census data and the second was balance on age and gender within each city. Discrepancies in or between totals are due to rounding.

-30-