Western Grocer Serving the industry since 1916
OTTAWA, ON, Oct. 5, 2026 – Canadian culinary icon Matty Matheson is sharing his legendary kitchen skills and signature sense of fun with the much-loved Get Cracking® brand, inspiring Canadians to cook with eggs morning, noon or night.
With his boundless energy and no-fuss approach, Matheson shows audiences of all ages how to make dishes that are simple, quick and seriously delicious.
The collaboration serves up Matheson’s irresistible recipes and reminds Canadians that with eggs, you have infinite meal possibilities. His approachable style brings inspiration and kitchen confidence together, encouraging Canadians to make simple, enjoyable meals with eggs at home.
“Eggs are so easy to build a meal around—the possibilities are endless,” says Matheson. “They’re affordable, easy, and a perfect vessel for different flavours. I wanted my recipes to be something anyone can make and get excited to get in the kitchen to cook somethin’ good.”
As part of the collaboration, Matheson has created two eggs-tremely craveable recipes:
- Matty’s Easy Weeknight Egg Bake: Delivering maximum flavour, this is an easy one-pan meal, with eggs baked in a rich tomato sauce alongside juicy sausage, golden potatoes and roasted peppers.
- Matty’s Chopped BLT Egg Salad Sandwich: This unique twist on a classic features jammy eggs, crunchy cabbage, crispy bacon, pickles, sharp cheddar and more, packing bold flavour and satisfying texture into every bite.
Each egg-focused recipe will be featured on Matheson’s Cookin’ Somethin’ YouTube channel and shared broadly on his Instagram and TikTok. In each episode, he’ll put practical kitchen skills into action to create must-try egg dishes for Canadians to try at home.
“Matty’s authenticity, creativity and his love of eggs really shine through,” says Natalie Rumscheidt, Chief Marketing Officer at Egg Farmers of Canada. “He brings plenty of kitchen know-how and great energy, helping us show Canadians just how easy it is to make eggs part of everyday life. This partnership is all about making egg-forward meals that are nutritious, fun to put together and worth repeating.”
This latest Get Cracking® collaboration builds on the award-winning Eggs Anytime strategy and the Eggs Everywhere campaign, which keep eggs top of mind for Canadians. Together, these initiatives help Canadians create craveable meals with a hero ingredient that many already have in the fridge: eggs!
The collaboration is being extended through Get Cracking® social channels, where Canadian egg fans can win one of 10 limited-edition prize packs. Each prize pack features co-branded Matty x Get Cracking® merchandise and curated kitchen gear, inspired by Matty’s love of eggs.
Eligible Canadians have until November 30, 2026, at 11:59:59 p.m. ET to enter.
Visit eggs.ca to learn more about the partnership between Matty Matheson and Get Cracking®.
About Egg Farmers of Canada
Now in its sixth decade as one of Canada’s leading agriculture organizations, Egg Farmers of Canada manages the national egg supply and promotes egg consumption while representing the interests of 1,290 regulated egg farmers and egg farm families from coast to coast. Visit eggfarmers.ca for more information.
About Get Cracking®
Get Cracking® is Egg Farmers of Canada’s consumer brand, helping Canadians discover new ways to prepare and enjoy eggs through quick, easy and nutritious recipes. The brand also works with registered Canadian dietitians to show how nutritious eggs can be part of a healthy lifestyle. Visit eggs.ca for more information.
Source: Egg Farmers of Canada
