Lactalis Canada’s iÖGO nanö and Cheestrings Brands Launch “Pack More Than Lunches” Campaign in Support of Kids Help Phone

“Pack More Than Lunches” campaign helps families prepare for the school year while supporting youth mental health and wellbeing

August 12, 2026 – Toronto, ON – Lactalis Canada’s iÖGO nanö and Cheestrings brands are joining forces in support of Kids Help Phone through “Pack More Than Lunches” – an annual philanthropic driven initiative, helping Canadian families prepare for the school year with convenient, nutritious snacks while making a difference for children and youth across Canada.

Running nationally throughout the back-to-school season from August 10 to September 27, “Pack More Than Lunches” will see iÖGO nanö and Cheestrings brands donate $40,000 to Kids Help Phone in support of children and youth mental health. Consumers will also have the chance to win $15,000 by purchasing a iÖGO nanö or Cheestrings and uploading their receipt to packmorethanlunches.ca.

At the heart of this year’s campaign is a simple but meaningful idea: Pack More Than Lunches. While lunchboxes may be filled with snacks, they’re also packed with care, encouragement and confidence for the day ahead. From little moments of bravery to big boosts of self-belief, every packed lunch is an opportunity to send children off with a little extra support.

“At the heart of iÖGO nano is a belief that kids should have the freedom to play and be themselves, while supporting families with nutritious snacks they can feel good about,” said Marjorie Houle, Senior Director, Marketing, Yogurt & Chilled Dairy Desserts at Lactalis Canada. “That’s why we’re proud to “Pack More Than Lunches” this year, helping families prepare for the school year while contributing to the important work of Kids Help Phone.”

“Back-to-school is an exciting but often busy and emotional time for families,” said Amy Rozinsky, Director, Marketing, Cheese & Tablespreads at Lactalis Canada. “With Pack More Than Lunches, Cheestrings is celebrating the everyday acts of care that help children feel confident, connected and supported throughout the school day.”

Through the campaign, Canadians can enjoy iÖGO nanö and Cheestrings products while helping support Kids Help Phone’s mission to provide children and youth with access to trusted mental health resources when they need them most. In its fourth year, “Pack More Than Lunches” is the latest iteration of this annual campaign and will be promoted through in-store, digital and social media activations nationwide.

As a partner of Kids Help Phone for more than 35 years, Lactalis Canada has proudly helped to enable critical connections for children and youth in any moment of crisis.

About Lactalis Canada

With over 140 years of brand heritage, Lactalis Canada is the Canadian dairy leader behind iconic brands Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Bfit, Enjoy!, Marie Morin Canada, Galbani, and Président. With more than 30 operating sites including 20 manufacturing facilities across Canada, the company and its more than 4500 employees are committed to enriching and nurturing the lives of Canadians through sustainable and responsible growth, high-quality products, contribution to communities and partnership with farmers, customers, partners and suppliers. Lactalis Canada has been named on Forbes’ 2025 Best Employers in Canada and one of Greater Toronto’s Top Employers for 2025 and 2026. The company is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca

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