Western Grocer Serving the industry since 1916
Toronto, Ontario (April 28, 2026 )– Since Whole Foods Market first expanded into the Canadian market in 2002, customers seeking products made without chemicals of concern have been able to find Natracare there. Known for their commitment to sustainability and environmentally responsible products, Natracare, a woman-founded company and pioneer in natural and organic personal care products, now welcomes the inclusion of their COSMOS Organic cleansing makeup removal wipes in Whole Foods Market locations throughout Ontario and British Columbia.
Natracare’s cleansing makeup removal wipes offer consumers a gentle, yet effective, skincare solution. Organically formulated and free from harmful chemicals, they are EWG Verified and MADE SAFE certified, aligning with the growing demand for eco-conscious beauty care options.
“Whole Foods Market has long carried Natracare products globally, and we are excited they now include our makeup removal wipes, making them more accessible to customers across Canada,” said Susie Hewson, founder of Natracare. “These 100% organic cotton wipes, infused with organic and natural ingredients, are one of our most popular products. They can be easily incorporated into your daily life – from skincare rituals to cleansing after long travel days, to post-gym workouts.”
Made with durable, soft, GOTS certified organic cotton and enriched with a plant-based infusion, they were a deliberate design for change after Natracare’s founder, Susie Hewson, experienced a severe reaction after using conventional makeup wipes.
“The kind of ingredients used in these wipes caused instant redness and soreness which lasted for hours before subsiding. I immediately knew I needed to design a product that removed so many of those chemicals of concern,” said Hewson.
Natracare’s cleansing makeup removal wipes can be found in the personal care aisles of all Whole Foods Market locations throughout Canada and online.
For more information about Natracare and its full range of products, please visit their website. Susie Hewson is available for interviews. High-res images can be found here.
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Media Contact:
Shnane Liem
shnane@mywhyagency.com
About Natracare:
Founded in 1989 by environmental activist Susie Hewson, Natracare has been pioneering organic, plastic-free period and personal care products for more than three decades, helping redefine safe, sustainable care for our bodies and our living planet. As the first brand to introduce a commercially available certified-organic option to conventional period products, Natracare set a new industry standard grounded in transparency, health and environmental responsibility. Natracare products are made with organic and natural materials and are designed to be kinder to skin and to the planet.
The brand holds leading certifications and accreditations, including Global Organic Textile Standard (GOTS), COSMOS Organic and COSMOS Natural, Nordic Ecolabel, USDA Biobased, the Seedling Mark for compostability, Vegan and EWG Verified™ status for select products, validating its commitment to rigorous ethical, environmental and health standards. Natracare is also a Certified B Corp. As a member of 1% for the Planet, the company donates one percent of its annual turnover to environmental causes.
Natracare’s mission is to drive change to ensure access to organic and sustainable period and personal care products by putting people and planet first. Natracare is not just a brand; it’s a movement. Learn more at www.natracare.com.
