THE LITTLE POTATO COMPANY BRINGS SEASONAL CHEER WITH THIRD ANNUAL HOLIDAY CAMPAIGN AND SWEEPSTAKES

“A Little Holiday Happiness Is…” Offers Families Moments of Happiness and Relief Throughout the Busy Season With Digital and In-store Campaign Elements and Online Sweepstakes

 

 

Edmonton, Canada (November 5, 2025) – The Little Potato Company, the number one little potato brand in North America, is celebrating the holidays with its third annual “A Little Holiday Happiness Is…” campaign and sweepstakes. During the busy holiday season, the company continues to bring Little Moments of Happiness and relief to families with its popular line of easy to prepare Little Potatoes. Running through early January 2025, the annual digital brand campaign and in-store POS and online sweepstakes offer families several chances to win grocery prizes and bring a little ease and happiness to the busyness of the holidays.

“This campaign has become a beloved annual tradition that our consumers and retail partners look forward to, and we truly love spreading holiday happiness every year,” says Angela Santiago, CEO and co-founder of The Little Potato Company. “As a family-fun business, we know the holiday season can be busy, and time with loved ones matters. Our campaign and sweepstakes aim to make getting dinner on the table during the holiday season easier to create more little moments of happiness for families.”

Families also have the chance to win $1,000 in groceries from a choice of retailers by simply entering online at www.thelittleholidayhappiness.com or in-store by scanning the QR code on the Little Holiday Happiness point of sale materials. From now until January 7, 2026, 15 consumers in the U.S. and 15 in Canada will win. In addition to the sweepstakes, the integrated brand campaign will run across all owned, third-party digital channels, and media via PR activities.

A year-round staple, The Little Potato Company’s line of easy to prep, ready-to-cook bagged Little Potatoes and Microwave Ready Little Potato kits bring a smile to families around the dinner table, especially for convenient and delicious weeknight meals during the holiday season. Little Potatoes come pre-washed, require no peeling, and are small enough that they don’t need to be cut – meaning less time in the kitchen, and more time enjoying mealtimes and the holidays with family.

To learn more about The Little Potato Company and the “A Little Holiday Happiness Is…” Campaign, please visit www.thelittleholidayhappiness.com or follow @LittlePotatoCo on social media for updates and inspiration to add a little happiness to the holiday season.

About The Little Potato Company

The Little Potato Company passionately focuses only on Little Potatoes. For more than 25 years, the entrepreneurial company has been the leader in the breeding, growing, and marketing of Little Potatoes. A delicious, fresh whole food grown on family farms, the company’s proprietary colorful Little Potatoes are available in produce sections across the U.S. and Canada. These popular Little Potatoes are sold pre-washed with no peeling required and can be cooked in as little as 5 minutes. Co-founded by CEO Angela Santiago, the family-owned company is dedicated to product innovation and bringing excitement to the potato category and bringing little moments of happiness to busy families. For recipe ideas and inspiration, visit LittlePotatoes.com or on Facebook, Instagram, TikTok, Twitter and Pinterest @LittlePotatoCo.

 

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