Western Grocer Serving the industry since 1916
Time is a luxury during the holiday season and making the shopping experience as easy as possible is key, advises Braedon Worobetz, director, category management for Federated Co-operatives Limited in Saskatoon.
“From Jet-Puffed marshmallows for all their baking and hot chocolate needs, to quick and easy meal solutions involving sauces such as Classico, consumers appreciate relevant product displays, prominently positioned in high visibility areas,” he says.
Worobetz further notes that consumer buying patterns shift slightly as they plan and prepare for numerous holiday gatherings and meals.
“They prioritize quality, convenience, and solutioning while still trying to balance budget,” says Worobetz. “Kraft Heinz is uniquely positioned with many high-quality, versatile products that can be utilized in a wide variety of entertaining ideas and recipes.”
Best of all over for the holiday season: “The products often evoke a feeling of nostalgia, linking past memories and traditions with the present,” he adds.
