Western Grocer Serving the industry since 1916
Convenient Meals that Offer a Closest-Thing-To-Fresh Meal in the Freezer Section The New Item Compliments the Chili, Shepherd’s Pie and Lasagna Perfectly
Toronto, January 19, 2016 – Beretta Farms has officially launched its new chicken strips, a delicious addition to the line of frozen entrées that are already family favourites. The strips are made with white meat sliced from whole chicken breasts, along with being free from any preservatives, artificial colours or flavours. All Beretta chicken is raised without the use of antibiotics or hormones.
The chicken strips join three other entrées on the shelves of retailers; chili, shepherd’s pie and lasagna. All three of the existing entrées, are produced in Canada with grain-fed, hormone and antibiotic free Angus beef and are comprised of authentic ingredients. As well, both the chili and shepherd’s pie are gluten-free. The homemade recipes designed by Cynthia Beretta herself, ensure that the easy-to-prepare meals offer a nutritious entrée to your dinner table. All dishes are easy to heat, simply by placing them in the oven or in the microwave. 
In a sector undergoing a revitalization focused on fresh and natural ingredients Beretta has taken the next step by providing consumers options made with clean ingredients and ethically raised proteins. “We understand that time is precious and while a roast dinner is delicious, sometimes you just need something easy. Our frozen meals are made with that in mind, using the proteins we’ve raised with care, because we don’t think you should have to sacrifice quality and health for convenience.” – Cynthia Beretta
The Beretta chicken breast strips will live alongside the Beretta chili, lasagna, and shepherd’s pie at grocery stores across the GTA including La Salumeria, Rowe Farms, the Garden Basket, select Foodland locations, Whole Foods Markets and many more.
The chicken strips retail for $14.54 and the shepherd’s pie, chili and lasagna retail for $19.99 available on Beretta Farms’ website, prices will vary with retailers. 
About Beretta Farms
Founded in 1993 by Mike and Cynthia Beretta, Beretta Farms is a premium protein provider with a focus on antibiotic free, organic and grass fed beef, chicken, pork, turkey and value added items. Beretta is available at grocers across Canada in both national chains and smaller independents. Beretta provides families with healthy alternatives that not only taste better, they are better for you.
For more information on Beretta Farms, images or to book an interview with Cynthia Beretta please contact:
Natasha Townsend
Manager, Public Relations
647.973.3832
natasha@butterpr.ca
