Back to School 2025 – Canadian Shopper Insights

Back to School is more than just a sigh of relief for parents as summer comes to a close — it’s also a critical time for the retail industry. With parents gearing up to shop for school supplies, clothing, and everything in-between, brands and retailers need to be well-prepared for this second-largest shopping season of the year.

To help you navigate this bustling period, we spoke to 442 Canadian parents who have children entering grades K-12 in September 2025.

Want to get all the details? Check out the jam-packed report (attached)!

For questions / interview requests contact:

Jeff Doucette
GENERAL MANAGER – CANADA
Field Agent Canada | 403-966-7467
Book a meeting with me:
https://meetings.hubspot.com/jeff-doucette

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