Western Grocer Serving the industry since 1916
CALGARY – October 17, 2024 – Community Natural Foods is proud to announce the launch of its new membership program delivered through a new interactive app, designed to enhance consumers’ shopping experience and promote healthy choices. This innovative app offers a variety of features, including the ability to earn Community Bonus Cash, access personalized recipes, and the opportunity to uncover exclusive savings on a wide range of natural and organic products.
The new membership program + app caters to the needs of today’s health-conscious grocery shoppers, empowering them to make informed decisions. Users can take advantage of ways to save and earn on qualifying purchases, explore tailored recipes based on their dietary needs and enjoy discounts on everyday items.
Left to Right: Rob Naff, Managing Director, Home Health Care & Community Natural Foods, Matt Penner, Director of Operations and Merchandise, Community Natural Foods and Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods, pose with the new app.
Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods, says, “This launch represents a pivotal moment for Community Natural Foods. Since its establishment in 1977, CNF’s mission has been to provide Alberta shoppers with quality natural and organic products. As the needs of our customers evolve, we remain committed to innovating and enhancing their shopping experience. Our new membership program and interactive app embodies this commitment by modernizing how we connect with our community.”
The app launch is just one of a number of significant investments in the Community Natural Foods brand, including:
- Renovations at Community Natural Food’s 10th Avenue SW and Crowfoot Calgary locations
- The launch of a new store in Old Strathcona Edmonton in June 2023
- A new Community Natural Foods store set to open in the community of Seton in the fall of 2025
- A new website, refreshed logo, and delivery vans
- Investments in in-store technology and software, including point of sale upgrades.
- More than 10,000 products available in-store, with more than 7,000 available for sale online.
To celebrate the launch of the new membership program + app, CNF staff will support shoppers in-store with interactive demonstrations allowing customers to experience the app first-hand. When customers download the app they will be rewarded with $5 in Community Bonus Cash, in addition to accessing the app’s other many features, resources and recipes.
Tanzola continues, “With our new Community Natural Foods membership program and app, we can offer a streamlined platform that encourages our customers to explore wellness resources and deals at their fingertips. After years of careful planning and development, we are confident this app will significantly enhance the way our customers shop and engage with our natural food choices every day.”
He further adds, “Our new app reinforces Community Natural Foods’ commitment to innovation and investment in the wellness space. This app simplifies the shopping experience and also provides customers with the tools they need to make healthier choices while saving and earning along the way. It’s a significant step in making wellness more accessible for everyone.”
Some of the key features of the new app include:
Community Bonus Cash: Members instantly earn on select products throughout the store and can redeem bonus cash in store and online.
Games: Community Natural Foods members can play games to win free or deeply discounted prizes.
Personalized Recipes: The app offers tailored recipes based on individual dietary preferences and available ingredients. This makes meal planning easier and encourages healthier eating by providing inspiration that aligns with users’ nutritional needs.
Events: Users can explore health and wellness events featuring informative webinars, interactive in-person gatherings, and hands-on workshops on a wide range of well-being topics.
Get Inspired: Users will receive educational and inspiring updates, including alerts on new products, wellness trends, and industry highlights.
Exclusive Savings: Users will have access to in-app offers and discounts on their favorite products, whether they shop in-store or online. This feature ensures customers can take advantage of special deals, maximizing their savings on everyday items.
Weekly Flyer: Users will have access to weekly flyers to see savings right at their fingertips.
The app is available for free download in the Google Play store and the Apple App Store. For more information, visit communitynaturalfoods.com
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About Community Natural Foods
Community Natural Foods (Community) is a trusted leader in the wellness and natural foods industry, committed to providing Albertans with access to healthy, organic, and environmentally conscious products. Community operates multiple locations across Calgary and one store in Edmonton, offering a wide range of natural foods, supplements, personal care items, and household products. With a focus on sustainability and community well-being, Community Natural Foods has been a staple in Alberta’s wellness scene for decades. Community is dedicated to delivering exceptional customer experiences, guided by a commitment to quality, education, and local partnerships. In addition to its extensive in-store offerings, Community provides curbside and home delivery options for over 7,000 products, making healthy living more accessible. Community Natural Foods is a wholly-owned subsidiary of Calgary Co-op. For more information, visit www.communitynaturalfoods.com.
