Canadian Health Food Association Appoints Scott Sulz as Director of Business Development

The Canadian Health Food Association (CHFA) has appointed Scott Sulz as its new Director of Business Development. With over 25 years of experience in natural and organic retail and distribution sales, Sulz brings a wealth of expertise and a proven track record of success to his new role. His career showcases his incredible knowledge of the natural, organic, and wellness sector.

Sulz started with an impressive 14 years at UNFI, climbing the ranks from a sales representative to a national sales leader. From there, he made his impact as a brand manager at CCW, followed by roles as a brand leader at Left Coast Naturals and, most recently, as the Canadian Sales Director at Chocxo Chocolatier.

Known for his deep-rooted passion for the natural, organic, and wellness industry, Sulz has an innate understanding of the unique challenges that businesses face in this sector, and he forges meaningful connections that cultivate success and collaboration.

“Scott’s appointment comes at a pivotal time for CHFA as our members navigate an increasingly challenging time to do business in Canada,” said Sandra Kabat, VP of Member Experience at CHFA. “His unrivalled expertise and unwavering dedication to advancing the industry make him the ideal leader to drive our community forward.”

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