Western Grocer Serving the industry since 1916
Following successful Scene+ launches at the company’s Atlantic Canada, Ontario, and Western Canada stores, Empire Company Limited (“Empire” or the “Company”) (TSX: EMP.A) is now introducing the Scene+ loyalty program in Thrifty Foods in B.C. The rollout of Scene+ in the Thrifty Foods stores in B.C. coincides with the introduction of Scene+ in the Quebec market and caps off the Scene+ introduction across Canada.
The Scene+ loyalty program launches in Thrifty Foods stores on March 23, 2023. Thrifty Foods customers can now earn and redeem Scene+ points in-store. (CNW Group/Empire Company Limited)
Empire became a co-owner of Scene+ in June 2022, along with Scotiabank and Cineplex. The three iconic brands have transformed Scene+ into the country’s preeminent lifestyle loyalty program, enabling members to earn and redeem points on groceries and across a broad spectrum of partners. Empire introduced Scene+ to customers in Atlantic Canada in August, followed by British Columbia, Alberta, Saskatchewan and Manitoba in September and Ontario in November.
“Introducing Scene+ to our stores in Thrifty Foods in B.C. and the Quebec banners marks the fourth phase of our successful loyalty program rollout across Canada. We couldn’t be happier with the enthusiastic customer response we have seen in Atlantic Canada, Western Canada, and Ontario,” said Sandra Sanderson, Senior Vice President of Marketing. “Our Empire customers love all of the ways they are able to earn and redeem points every day with Scene+, on groceries and so much more. We are thrilled to bring our Thrifty Foods customers all the incredible value this loyalty program has to offer — and they can stay tuned for news of special regional and store-based deals as we launch.”
