Aurora Importing & Distributing selects Strategic Objectives as PR Agency of Record

For Immediate Release
April 11, 2017

La Dolce Vita!
Aurora Importing & Distributing selects Strategic Objectives as PR Agency of Record

Strategic Objectives is cooking up a recipe for success with Aurora brands! Recognized for breakthrough public relations, highly engaging social media and experiential brand campaigns, Strategic Objectives today announced that following a competitive pitch process, it has been hired as PR Agency of Record for Aurora Importing & Distributing — one of Canada’s largest importers of quality, authentic Italian fine food products including pasta, olive oil, balsamic vinegar and canned tomatoes to name just a few.
Strategic Objectives, which works with many of Canada’s and the world’s leading brands, is developing engaging programs that highlight how Aurora’s  proprietary lines such as Aurora and Allessia, and key heritage brands such as Basso Oil, Loacker, Denigris and Gavioli, add flavour to life and enhance traditional family recipes with authentic, healthy ingredients.
The agency’s strategic insights are also guiding a comprehensive strategy to support Aurora as the National presenting food sponsor of Italian Heritage month this June 2017.

“Strategic Objectives, with its industry-­leading expertise and award-­winning track record supporting food-­focused brands is an excellent fit for Aurora. The team clearly demonstrated its understanding of the home-­chef consumer and has outstanding media and influencer relationships that will advance our profile and business,” says Tony Morello, President, Aurora Importing and Distributing. “The agency has the experience in grocery and many sectors to bring innovative, brand-­building PR programs to life and has proven its unique ability to create powerful, storytelling that connects with Canadians.” “There is a tremendous opportunity to share delicious news about Aurora and its leading heritage brands in Canada,” says Judy Lewis, Co-­Founder and Executive Vice President of Strategic Objectives. “Not only do we LOVE brands that encourage healthy eating and ‘cooking-­made-­easy,’ we have the passion and insights to advance the success of food brands while engaging with consumers, media and influencers. We look forward to inspiring Canadians to celebrate their family heritage and showcase how Aurora can enhance favourite family recipes, as well as everyday and home-­gourmet cuisine.”
About Aurora Importing & Distributing
Aurora Importing & Distributing has been delivering the highest quality and authentic Italian imports and fine foods to the Canadian market for over 60 years. Aurora offers a product line of more than 2,000 items as one of Canada’s largest Italian importers, including everything from pasta to olive oil, balsamic vinegar, canned tomatoes and spices, condiments, soup, risotto, biscotti cookies, espresso, sea salt, dried fruits, nuts, food service and much more. Aurora has proprietary product lines, Aurora and Allessia, and key partnerships with many global heritage brands such as Basso Oil, Perugina/Baci, Loacker, Grisbi, Tomarchio, Riscossa, Denigris, Gavioli and most recently Edoko fine foods.

About Strategic Objectives
Headquartered in Toronto, Ontario, Strategic Objectives is Canada’s most award-­winning Social PR agency as it consistently delivers outstanding results for a diverse range of clients. The firm’s creativity, strategic thinking and insight-­fueled innovation combine to produce PR, social media and digital plans and experiential activations that deliver remarkable results for many of Canada’s and the world’s leading brands.
Strategic Objectives has won numerous, top international awards for creating brand-­building integrated programs, including being named PR Agency of the Year IABC/Toronto for five years, receiving the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and becoming the only all-­Canadian agency named to the PR News Top Ten CSR A-­List.

Please visit www.strategicobjectives.com for more information about the agency.
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For further information or to arrange an interview please contact: Maria Galindo, Strategic
Objectives, Tel: (416) 366-­7735 Email: mgalindo@strategicobjectives.com