Western Grocer Serving the industry since 1916
28OCT2025, TORONTO – Awards for the best merchandising displays in Canadian grocery were presented at Grocery Innovations Canada’s Merchandising Excellence Awards Event on October 28. The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program (MMAP) honours and recognizes best Point-of-Sale merchandising in the grocery industry. It enables retailer and supportive manufacturers the opportunity to stimulate purchase by building effective displays, promotions and events. A total of 15 prizes will be awarded (3 different store size groupings and 5 different merchandising categories).
A panel of experienced industry judges determined category winners based on: creativity & visual appeal; effective use of signage; display shopability; effective cross-merchandising; and supporting manufacturer compliance. Merchandising displays, promotions and events were held between August 12, 2024 and August 8, 2025.
First To Market — New Product
Small Surface-Gold
IGA – Gibsons, Gibsons, British Columbia
IGA Gibsons Team
Supplier — Ben Clarke – Lassonde
Medium Surface Gold
Market Street Vulcan, Vulcan, Alberta
Scott Mitchell and Team
Supplier — Sharon Gower – Saputo
Large Surface Gold
Save-On Foods — Park & Tilford, North Vancouver, British Columbia
Nav Kandola and Team
Supplier — Scott Hudson – KraftHeinz
Themed Event
Small Surface Gold
Neepawa Co-op, Neepawa, Manitoba
Dean Smith and Team
Supplier –Donna Van De Walle – Lassonde
Medium Surface Gold
Save-On Foods Lansdowne, Kamloops, British Columbia
Jesse Stahl and Juliann Wolfe
Supplier – Pepsico
Large Surface Gold
Save-On Foods — Regina East, Regina, Saskatchewan
Rob Foster, Brett Halladay, Dana Moggey, Rita Slinn, Jacoby Slinn, Ash Nicolai and Douglas Cook
Supplier — Lassonde
Perimeter Display
Small Surface Gold
Freson Bros. Hanna, Hanna, Alberta
Don Boos and Team
Supplier — Sharon Gower – Saputo
Medium Surface Gold
Market Street Vulcan, Vulcan, Alberta
Scott Mitchell and Team
Supplier — Sharon Gower – Saputo
Large Surface Gold
Quality Foods Powell River, Powell River, British Columbia
Chris Rieschmann & Team
Supplier – James Branco- J.M. Smucker
Multi-Manufacturer
Small Surface Gold
Colemans Food Centre – Caribou Road, Corner Brook, Newfoundland and Labrador
Chad Luedee & Store Team
Supplier — Coca-Cola, along with Old Dutch
Medium Surface Gold
Sherwood Co-op Regina Rochdale Crossing, Regina, Saskatchewan
Noel Castillo & Team
Supplier — Corey Bailey from Saputo, along with Coca-Cola.
Large Surface Gold
Save-On-Foods Orchard Plaza, Kelowna, British Colombia
Scott Gilbert and Eric Falkenberg
Supplier — Rene Mailloux from Lassonde along with Coca-Cola and General Mills
Single Manufacturer
Small Surface Gold
Buy-Low Foods — Royal Oak, Burnaby, British Columbia
Jeff Sim and Team
Supplier — Lassonde
Medium Surface Gold
IGA Quintal 8312, Laval, Quebec
Dominique Quintal & Team
Supplier — Tina Pilotte, Maple Leaf Foods
Large Surface Gold
Save-on Foods — Orchard Plaza, Kelowna, British Columbia
Scott Gilbert & Eric Falkenberg
Supplier — Mike McGee and Brook Cain, Pepsico
PHOTOGRAPHS MAY BE DOWNLOADED AT THIS LINK:
Photos of winners for Master Merchandiser 2025 Media
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For inquiries, please contact:
Nancy Kwon
Canadian Federation of Independent Grocers (CFIG)
E. nkwon@cfig.ca
About the Canadian Federation of Independent Grocers (CFIG)
CFIG is a non-profit trade association founded in 1962, which continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. CFIG is the strong and united voice for the independent grocery retailers to Industry and Government across Canada. CFIG also provides programs that support operational excellence while fostering solid relationships among retailers, distributors and suppliers. www.cfig.ca
