August 4th, 2022
TORONTO, ON – Fever-Tree, the world’s #1 top-selling and top-trending mixer1, and Canada’s #1 selling tonic2, is excited to announce its official vendor of record change to Tree of Life Canada, one of the leading full-service
distributors in Canada.
Beginning with foodservice earlier this year, the transition will culminate on September 1st, 2022, with the grocery
business transferring to Tree of Life Canada as Fever-Tree’s exclusive national distribution partner. “We at Tree of
Life are honoured and excited to take on the Fever-Tree brand exclusively in Canada. Fever-Tree is a perfect pairing
with our tasteful collections of brands and matches our purpose to curate unique brands and bring elevated food &
beverage experiences to Canadians. We look forward to growing it to new heights in retail and foodservice,” says
Lisa McNeil, President of Tree of Life Canada.
“Fever-Tree first arrived on Canadian soil over fifteen years ago and has experienced incredibly exciting and
explosive growth. Canadians continue to premiumize; choosing to drink better. This next step, in partnership with
Tree of Life, will drive us towards our bold ambitions for Canada, setting us up for success for years to come,” says
Kris Steed, Country Manager of Fever-Tree Canada.
Together with the impressive retail and foodservice force and their broker partners across the country, Tree of Life
is poised to make remarkable gains in year one and beyond. With many dovetailing visions and values, along with
solid alignment on goals and benchmarks, this new partnership will support the needs of the industry and
consumer demand for years to come.
Founded in 2005, Fever-Tree is the leading premium line of carbonated mixers. It procures the world’s finest
ingredients, including quinine from central Africa, ginger from Ivory Coast, India and Nigeria, and lemons from
Sicily. Fever-Tree’s range was created specifically to enhance the world’s finest spirits, and with its high levels of fine
carbonation and naturally-sourced ingredients, it is the perfect accompaniment to any occasion. Since its launch,
Fever-Tree has collected many awards, including the Best Selling & Top Trending Tonic Water, for eight consecutive
years by Drinks International’s World’s Best Bars surveys. In Canada, Fever-Tree’s portfolio boasts 15 mixers,
including tonics, ginger ales, ginger beers, and sodas available at leading retailers, bars, and restaurants.
About Tree of Life Canada
Tree of Life has been growing brands in Canada for over seventy years. They have unparalleled category expertise in
the industry, serving brand partners, customers, and consumers—their goal is “to help Canada eat well and live
well.” Tree of Life is a full-service route to market business with access to over 95% of where food and drinks are
sold across Canada and boasts an impressive roster of clients from industry-leading independents to large-scale
national chains. Tree of Life Canada is also synonymous with specialty, with a particular focus on UK-based
products, making them an exceptional fit for Fever-Tree.
1 According to Drinks International 2022
2 According to Nielsen Canada 2022
For all media inquiries, please contact:
Alexis Green, Senior Marketing Manager, Fever-Tree Canada | email@example.com