New York, NY – April 5, 2017 – Braun, the world’s most trusted* grooming brand, today announces the launch of the new Series 3 Shave & Style, the ideal starter kit for men who are just starting their styling journey. In striving to provide the tools for the best shave, new research commissioned by Braun in June 2016 examines key typologies of the modern man to identify the worst environments, climates, and lifestyles for skin. When polling an 18-34 year old audience, Braun discovered the aggressors most commonly plaguing these men and designed its newest Series 3 Shave & Style specifically to combat these problems.
Braun’s research revealed that with added challenges and environment stressors, men are struggling with their skin more than ever before, and that over half of all men feel that they are being held back by their skin. Most significantly, more than 50% of all men across the globe are being held back by sensitive skin, with more than one in three men naming spots, dryness, and redness being their biggest sensitive skin concerns.
In a separate survey, Braun found that 79 of US women think it’s very important for the men in their lives to appear well groomed, while 44% found scruff the most attractive facial hair style for 2017. Knowing this, men are likely to style their facial hair, even in sensitive areas and with their sensitive skin concerns.
Braun, committed to helping to alleviate these struggles and provide the best shave and style experience for men, has created a shaver that minimizes skin irritation and provides a three-in-one solution for ease of shaving and styling. The Series 3 Shave & Style is the most affordable 3-flex shaver within the Braun electric shaver portfolio. It is a three-in-one versatility solution for the man who wants to have the freedom of choice between a clean shave and a precise beard style with one device. Established ProSkin technology pairs up with a set of changeable beard trimmer attachments. Built with the power of German precision engineering, it does not compromise on skin comfort. The shaving head attachment works in straight, intuitive strokes so men do not have to circle over the same spot twice, helping to minimize skin irritation. Three independently floating cutting elements, forming the 3-flex head, adapt to every facial contour for an optimized close shave that is sensitive on skin.
“Men often overlook how much a shaver can influence how their skin looks and feels,” says Ben Wilson, Industrial Designer at Braun. “The human face can be compared to a landscape full of curves and contours. Keeping close contact with the skin at any time during the shave is thus a challenge for any shaving system. At Braun, we strive to design shavers that ensure that their skin is the last thing a man has to worry about.”
“No matter the facial hair style men sport, they are likely to shave and trim around sensitive areas, like the neck,” says Braun Grooming Expert, Sascha Breuer. “To ensure the most comfortable experience, allowing men to achieve their perfect shave or style look, Braun has introduced the Series 3 Shave & Style, for ease and versatility.”
The Series 3 Shave & Style is a Wet and Dry model that can be used in the shower with foam or gel for a more comfortable shaving experience. The Series 3 Shave & Style provides versatility for the man who wants to have the freedom of choice between a clean shave and a precise beard style, featuring a set of interchangeable beard trimmer attachments for creating sharp beard styles with the utmost precision. Not only is it built to combat skin sensitivity men are most concerned about, but it is also a great multi-tasker. The new Series 3 shaves and styles in one, so there is no need for two different products, making this the idea new shaver for a man just beginning his grooming journey.
For more information, please visit news.braun.com.
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.
About Procter & Gamble
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