Happy Water® Proudly Announces Naturally Alkaline Lithia Water in a Game-Changing, Environmentally-Friendly Package

Vancouver, Canada, September 25, 2014, Leading Brands, Inc. (NASDAQ: LBIX), North America’s only fully integrated healthy beverage company, announces that its Neurogenesis® Happy
Water® brand is now available in a new, innovative, environmentally-friendly package: the 5 liter and 10 liter WaterBox™.

The Company makes this announcement in conjunction with the launch of this revolutionary new format at the Canadian Federation of Independent Grocers’ annual Grocery Innovations Tradeshow in Toronto, Ontario where last year Neurogenesis® HappyWater® was named one of the “Top 10 Most Innovative Products for 2013”. (See CFIG Press Release at the following link: http://www.digitaljournal.com/pr/1501312: From Happy Water to Custom Frosting, Grocery Innovations Canada Announces Most Innovative Products from Annual Trade Show.)

With 85% less plastic than conventional bottled water, the HappyWater® WaterBox™ not only dramatically reduces the environmental footprint of water packaging, but also improves the very way consumers can integrate our premium, naturally functional water into their everyday lives:

HappyWater® is a perfectly alkaline, unique blend of spring and mineral waters, which provide a rare combination of minerals necessary for proper health and revitalization:

Leading Brands Chairman & CEO Ralph McRae said: “This is a game-changer for both our company and the fast growing $100 Billion USD-plus, world-wide bottled water industry. Over the past 18 months we searched the globe for the optimum technology to deliver our unique, functional water in the most environmentally responsible packaging possible. The HappyWater® WaterBox™ is the culmination of those efforts.

It not only uses dramatically less plastic and overall packaging per liter, it is completely recyclable and returnable to Extended Producer Responsibility (EPR) programs. It provides a much more sensible alternative to bulky, BPA-laden 5 gallon water jugs, saves considerably on the hidden costs of water coolers and provides infinitely greater flexibility. We are proud to oer our award-winning, naturally alkaline, naturally functional Canadian lithia water in a large-format, truly portable and environmentally-friendly package.”
To view the full color release, please visit www.LiveHappyWater.com/blog

Check out Neurogenesis® HappyWater® at www.LiveHappyWater.com, on Facebook at www.Facebook.com/LiveHappyWater and on Twitter at @LiveHappyWater.

HappyWater®, HappyLife, HappyWorld!™