Category Management Archives

Where is the Shopper In Your Category Management Approach?

Jim October 24, 2016 Articles, Category Management

Where is the Shopper In Your Category Management Approach? By Sue Nicholls, CMKG October 2016 Many of us forget the shopper in our category reviews, business reviews, assortment discussions, space planning, store brand decisions, internal presentations … I work with many different retailers and suppliers in Canada and the U.S., …

How a Category Management Team Influences the Retailer’s Income Statement

Jim October 1, 2015 Articles, Category Management, September/October 2015 Issue

As we move into the Fall and into Joint Business Planning Season, whether you’re working for a retailer or a vendor, think about how the decisions or recommendations that you make influence the retailer’s financial statement. Not sure? That’s what this article is about. This perspective can help you make better decisions and recommendations by better understanding what the retailer …