Righteous Gelato Welcomes Tracey Myers, industry power house, as VP of Sales

Newly appointed VP of Sales brings a plethora of knowledge to lead Righteous to the next level!

August 12, 2021 (Calgary, AB) – Righteous is thrilled to announce the hiring of a VP of Sales and welcome Tracey Myers (Toronto, ON) to the role. With an accomplished background leading North American business development for Cold FX, Swiss Herbal Remedies, and most recently Organika Health Products. Tracey brings a wealth of experience in market development, strategic partnerships, and distribution growth across the North American Market which will support Righteous’ continued double digit sales growth in Canada and distribution expansion across the US West Coast.

“As Righteous continues to achieve high growth while expanding across North America, we know it’s essential we align with great humans who are experienced leaders in our industry to add to our great culture and possess a winning spirit. We are all very excited to learn and grow with Tracey on our team to help further Righteous as a household name throughout North America” says James Boettcher, Custodian of Culture & CEO

Tracey possesses the strategic thinking, business acumen, and relationship building needed to drive brand growth to full distribution and accelerate sales and profit growth. When asked about what led her to join the team, Tracey shared “I am excited to work for a purpose driven company where I can contribute not only to the business but to the community”

Tracey is an experienced Sales executive leader known for forging high brand growth, championing expansion and building key partnerships. She is business savvy having worked in sales domestically and internationally for over 20 years, leading the business development teams through all aspects of business cycles, change and transformation.

About Righteous

Righteous is Canada’s #1 gelato brand with the purpose-driven mission to enrich people’s
lives, one tiny spoonful at a time. Righteous is available in all local grocers and major retailers across Canada and Pacific Northwest USA.

Join the Righteous wave on social media @righteousgelato and righteousgelato.com.
For more information, interview requests, or high resolution images,
please contact: Brittany Back, Demand Champion brittany@righteousgelato.com or visit

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