Tetra Pak Identifies Food & Beverage Opportunities in Senior Market
Spending power of seniors to hit US$10 trillion by 2020
LAUSANNE, Switzerland (24 October 2016) – Tetra Pak has released a consumer study to highlight opportunities in the food and beverage market for seniors, those aged 60 and over, the fastest growing consumer group in the world.
Libby Costin, VP Global Marketing at Tetra Pak said: “Seniors spend 20% of their income on food and beverages. They have more disposable income than previous generations, and are poised to become one of the most important consumer groups over the next decade with a total spending power of US$10 trillion by 2020. This creates a huge opportunity for manufacturers to respond to their needs.”
This report is the latest edition of Tetra Pak’s annual Consumer Generations Whitepaper series which analyses consumers by their age, needs and spending habits. It investigates senior consumer trends in food, packaging and shopping experience, and identifies product opportunities for producers, based on insights from 27 countries across developed and developing markets such as Japan, the US and Brazil.
The complete report, along with an infographic and images, is available at http://tetrapak.com/us/about/
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ABOUT TETRA PAK
Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™,” reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapakusa.com.
Tetra Pak and PROTECTS WHAT’S GOOD are trademarks belonging to the Tetra Pak Group.