Nature’s Path Foods has announced the purchase of the Country Choice Organic brand from New Century Holdings, Inc., a subsidiary of Grain Millers, Inc. Through this acquisition, Nature’s Path is welcoming seven delicious organic products to its robust portfolio. The new additions will include canister oats and cookies.
Grain Millers and Nature’s Path have enjoyed a 30 year history of partnership and share a long-term commitment to the growth of the organic industry. “This transaction allows both of our organizations to continue to build the organic segment to the benefit of consumers and retailers,” attests Arran Stephens, Nature’s Path co-ceo and co-founder.
The Country Choice Organic brand will begin transitioning to Nature’s Path branded packaging in the fall of 2015. To streamline product overlap, Nature’s Path will be discontinuing several Country Choice Organic products. There will be no upc or net weight changes to remaining Country Choice Organic skus.
Arjan Stephens, executive vice-president of sales and marketing at Nature’s Path Foods, is excited for the road ahead, especially as it pertains to organic hot cereal canisters. “We look forward to building on a solid foundation to increase our presence and impact this rising category in new and important ways,” he affirms.