Half of the French population say that they have changed shopping habits or eating patterns over the past three years, by adopting locally-sourced products and short supply chains.
This movement is set to gain momentum, in particular due to growing awareness of the importance of food sovereignty. Consumers expect these guarantees of proximity and origin from organic companies, who are thus required to provide additional evidence of their responsibility, whatever their sector of activity. This is why NATEXPO is offering centre stage to locally-sourced products. The tradeshow places particular emphasis on companies active in their communities by inaugurating a dedicated visitor trail, and offers visitors an opportunity to discover local French know-how in the form of 10 regional pavilions.
A new themed visitor trail on local products
NATEXPO proposes a new themed visitor trail focusing on companies active in their local communities, to offer visitors the opportunity to target potential new partners on precise origin criteria to stand out in an organic market which is becoming increasingly demanding on this point. Among the information provided: the radius in which ingredients are sourced, the percentage of ingredients from a local supply chain, the place where the product is made and packed, and information on specific labels or regional wording.
In addition, local considerations will lie at the heart of the show’s content, in particular through talks held on the theme. Visitors will be able to attend three presentations in the Agora area:
- “Local products: feedback from a French and low carbon factory, with Naturopera”
- “Local range: the leading selling point in organic shops, with Caroline Girard from Cluster Bio and a member of the firm So.Bio”
- “The impact of a local brand in the support and development of a market vertical: example of the Isère brand, with Alpes Control.”
Please find enclosed the full press release. Or download it here.