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Loblaw to enhance PC Express service with automated picking facility in Toronto store

Loblaw announced plans to invest in its PC Express service by building an automated picking facility inside one of the company’s GTA locations. Through a partnership with Takeoff Technologies, Loblaw’s PC Express service will be able to provide online grocery orders to customers faster and with more accuracy. When launched in 2020, the technology will have the capacity to support PC Express orders in select stores within close proximity to the automated picking facility.

How it will work:

1.      Customers order as usual through PC Express

2.      At the automated picking facility, once an order is received it may be split by automated picking and/or in-store picking, depending on the products requested.  Instead of walking the store to pick groceries, our automated facility brings groceries directly to a Loblaw colleague to pick and pack.  

3.      Once complete, the order goes to a ‘staging area’ where another Loblaw colleague reviews the order and stores it in the appropriate temperature zone (Frozen, chilled or, room temperature). The order is then combined with the in-store picked items if necessary. 

4.      Customers arrive and their order is brought out to their car. 


“We are very excited about our partnership with Loblaw. Our proprietary solution will allow them to make significant improvements to their service at a hyperlocal store level,” said Jose Vicente Aguerrevere, co-founder and CEO of Takeoff Technologies. 

“We provide a turn-key solution that enables grocery chains to skip the typically lengthy and painful process of installing a large, automated warehousing facility, with even better results” added Max Pedro, co-founder and President of Takeoff.     

“This new technology complements the exceptional service of our PC Express colleagues and leverages the strength of our retail store network.  By increasing the speed and accuracy of our PC Express pick-up service, we can ensure our PC Express customers have a seamless and outstanding experience every time they order,” said Sharon Lansing, VP, General Manager, Grocery E-commerce. “We can fill more orders, more quickly, with a near-guarantee that the products customers order online will be in stock at the store.” 

About Takeoff Technology:
Takeoff Technologies is an eGrocery solution that provides convenience and opportunities for retailers and their customers, using Takeoff’s automated fulfillment process. These hyperlocal fulfillment centers are small enough to fit into one eighth of a typical supermarket’s space, thanks to innovative technology that function in compact vertical spaces. With Takeoff’s groundbreaking solution, orders of up to 60 items can be assembled in just a few minutes. Orders can also be picked with over 99.9% accuracy.

About PC Express:
Loblaw currently operates 700 PC Express pick up locations, at transit stations, pharmacies, and in grocery stores across the country.  Construction is underway at of our GTA Real Canadian Superstore, where the company will install a 12,000 square foot picking facility within the store. 

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