Home / News Releases / Level Ground Trading – COVID-19 Response: Dear Friends

Level Ground Trading – COVID-19 Response: Dear Friends

Modified Tuesday, March 24th at 9:15 am to reflect producer partner updates.

Dear friends,

We want to let you know of some of the measures we’re taking to keep our staff and customers safe and supported. As an audited food manufacturer, we are fortunate to have established food safety practices which help mitigate risk. These strict policies all stay in place and are serving us well as we roast and package coffee for you.

Our aim is to continue business throughout this period of flattening the curve and make sure you have your favourite coffee to drink everyday.  

Our favourite things are coffee, community and connection. You may have visited us in the past and been invited to hang out or tour our facility. In the interest of our staff and public health, these practices will change a bit.  

  • The Tasting Room will only take tap payments and will serve your coffee in to-go cups.  

  • Staff are practicing social distancing and will be happy to greet you with smiles and words of welcome (but no handshakes)

  • We have cancelled all facility tours.   

We know you need your coffee! You can pick up your pre-order or purchase packages of coffee in the Tasting Room. As always, you can order all our products from our website and we’ll ship directly to you.

Our community consists of staff, customers, vendors, and farmers. We’re reaching out to our producer partners to hear the status of their communities: 

  • Peru: the country is in a state of lockdown, including the co-op we trade with. Currently all members are safe and healthy.

  • India: we recently returned from visiting tea growers in Assam.  So far, there are no cases reported in the area.

  • Tanzania: the impact is large here: schools are closed, factories are closed, offices are closed. It may take quite a while until things return to normal, and coffee shipments and schedules are unpredictable.

  • D.R. Congo: the virus has now reached DRC, with a few cases known (14) but probably more unknown. Government has made decisions to close school and public gathering as of today. The speed of spread seems worrying at this point. Coffee supply is possible, but disruptions should be expected.

  • Ethiopia: precautionary measures appear the same as all over the world. Schools, public spaces, and events are cancelled for 15 days at a minimum.

  • Honduras: Lowest incidence of the virus in the region, so folks are cautious, but calm. Honduras is proceeding with a sense for normalcy, but this crisis coincides with the peak of coffee season, so we foresee possible disruptions in coffee flow.

  • Bolivia: The Agricafé community are all healthy and safe. The virus has not spread rapidly, but there are many restrictions on gatherings. The mill is working and we are doing our best to ship any remaining orders!

  • Colombia: Many people are frightened, especially in Medellin which experiences a high level of respiratory diseases due to pollution. Rural schools are closed: students come at specific times to get their assignments as internet is limited. The main coffee harvest is a few months away, so it’s too early to tell how this will be impacted.

(This list will be updated as we continue conversation with our producer partners)

So far, all shipments are en route as usual. Our aim is to add $1 million in Fair Trade impact in 2020. Thank you for your support.

Thank you for choosing Level Ground coffee. You’re supporting a local business that is connected to positive impact in many countries. Our staff is working hard to keep grocery shelves full, and we’re honoured to continue to serve you. 

As always, we welcome conversation. Please send us an email at info@levelground.com if you want to reach out.

Laurie Klassen,
CEO and Co-founder
Level Ground

Check Also

Empire Second Announces Third Voilà Home-Delivery Customer Fulfilment Centre Announced to Serve Alberta Market In 2023

Empire, parent company of Sobeys/Safeway, has announced plans to launch it’s third customer fulfilment center …