Here is another Aurora first partnering with outstanding Western Canada (Alberta) retailer Italian Centre Shop. This is what We believe to be news worthy industry initiatives that celebrate conventional retailing and help differentiate traditional grocery from discount by moving them a little into the specialty segment. A great way to engage the consumer with infotainment on the floor of the store. These commercials will start airing on CITY TV Edmonton & Calgary in early December and next Thursday morning Aurora Executive Chef Christian will be on Breakfast Television Calgary also showcasing these great upcoming events. Hope you enjoy these commercials as much as we did making them.