IÖGO REVOLUTIONIZES DAIRY ONCE AGAIN
WITH THE LAUNCH OF ITS FIRST CRUNCHY YOGURT BITES
AN AGROPUR INNOVATION
St-Hubert, April 18, 2018 – Six years after its successful launch on the Canadian dairy market, iögo is set to take the taste experience even further. The brand is proud to launch its first crunchy yogurt bites that can be eaten on the go.
Yogurt you can eat like chips
Snacking is extremely important to millennials, who seek healthy products to power them through their day. “iögo’s crunchy bites contain everything these influential consumers are looking for: a dairy
product with 10g of protein per portion that can be eaten on the go like chips,” explains Michael Aucoin, CEO Canada of Agropur.
A world first iögo
Crunchy bites are the result of a Canadian technological innovation unique in the world developed by a British Columbia-based company that makes it possible to produce yogurt-based products through vacuum microwave dehydration. “Agropur is the first company to use this process to dehydrate yogurt while preserving its benefits. There are no similar products on the market, here or anywhere else,” adds Martin Parent, General Manager, Yogurt at Agropur.
iögo crunchy bites will be launched in two test markets—Quebec and Alberta—over the coming weeks. Available at Couche-Tard and Circle K locations, the product will be offered in 35g packaging in the following flavours: sour cream and green onion, cheddar, salted caramel and applewood smoked BBQ.
The project to transform yogurt into snack bites has been ongoing for two years. “Reinventing the dairy experience is one of our organization’s priorities,” explains Martin Parent, “We had an idea and we needed a unique technology to transform it into an opportunity,” he adds. Martin Parent has been supervising the evolution of the iögo’s brand strategy since July 2014.
Agropur Cooperative is a North American dairy industry leader founded in 1938. With sales of $6.4 billion in 2017, the Cooperative is a source of pride to the 3,290 members and 8,300 employees who work together in pursuit of a shared goal: Better Dairy. Better World. Agropur processes more than 6.1 billion litres of milk per year at its 39 plants across North America and boasts an impressive roster of respected brands and products, including Natrel, OKA, iögo, BiPro, Agropur Grand Cheddar, Olympic, Farmers, Island Farms and Québon. Agropur’s head office is certified LEED Silver. www.agropur.com
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