Home / News Releases / Introducing a new on-the-go meat snack from McSweeney’s

Introducing a new on-the-go meat snack from McSweeney’s

CALGARY, Feb. 21, 2017 /CNW/ – McSweeney’s Premium Jerky & Meat Snacks has introduced L’il Peps, a new snack-as-you-go pepperoni offering.  Packaged in 150 gram portioned re-sealable pouches, these on-the-go snacks require no refrigeration and are perfect for busy lifestyles.  McSweeney’s L’il Peps come in Original or Honey Garlic flavour, are high in protein, naturally smoked and gluten free.

This new addition will be available across Canada starting February 2017.  “Meat snack consumers want snacks that are portable, taste great and offer the protein to keep them going until their next meal; McSweeney’s L’il Peps fit the bill, one pouch contains as much as 37g of protein”, says Kylie Landry, McSweeney’s Brand Manager.  “McSweeney’s goal is to offer our consumers choice within the meat snack section.  These new bite size pepperoni sticks are ideal for sharing and easy to consume when on the go. With portable items increasing in market share and a trend towards protein-rich and satisfying snacking, McSweeney’s L’il Peps are certain to satisfy.”

McSweeney’s L’il Peps come packaged in retail ready boxes with each individual pouch being peggable for added merchandising flexibility.

About the Company
McSweeney’s, a part of Direct Plus Food Group, is a Canadian based producer of a full line of ultra-premium jerky and meat snacks available throughout Canada.  Their focus is on producing a great tasting product, crafted with simple ingredients.

SOURCE Direct Plus Food Group

For further information:

Kylie Landry at Direct Plus Food Group, (403) 215-6076 or email KylieL@DirectPlus.ca.

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