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GURU Energy continues to innovate with “ORGANIC LITE” and introduces Canada to the use of monk fruit as a natural sweetener

MONTREAL, Aug. 22, 2017 – GURU, a Quebec-based company and a global pioneer in all-natural energy drinks, continues to grow rapidly and innovate by introducing monk fruit as a natural sweetener to its “ORGANIC LITE” drink, a first in Canada. Used for centuries in traditional Chinese medicine for its antioxidant properties, monk fruit draws …

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Functional Beverages Help Consumers Address Health Concerns

Functionality is the new Paradigm With carbonated soft drinks (CSDs) declining at an annualized rate of four per cent (IBIS World), a fundamental shift is occurring in Canada’s $2.5 billion beverage market that natural health retailers are in a prime position to take advantage of. Today, the cutting edge beverages are less about simply thirst …

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