Home / News Releases / A Healthy Start with Hummus

A Healthy Start with Hummus

Sabra Canada kicks off 2021 with flavourful  new plant-based protein SKU & convenience sizing

Toronto, ON (January 19, 2021) – The beginning of the new year is typically the time when thoughts turn to eating better foods, starting a new exercise routine and shaking things up. As many Canadians approach one year of working from home, they’ll be looking to incorporate fresh ways of thinking about how they nourish themselves and their families.

Still, old habits are hard to break and, as many Canadians continue to WFH, they may tend to dine or snack on foods that are handy, but not necessarily full of plantbased protein that can be incorporated at any time of day and assist in adding a burst of delicious flavour. 

Full of Potential 

According to Nielsen’s Emerging Category Study: Meat & Dairy Alternatives, 2019, 43 percent of consumers intend to increase plant-based foods consumption, while 17 percent of consumers think that plant-based proteins offer higher nutrition. Hummus is a delicious starting point to feed oneself or one’s family, making it the ideal plant-based protein to kick off healthier eating in the new year.  

Sabra Canada, best known for its fresh-topped hummus and dips in mass and discount grocers across Canada, continues to innovate with bold, bright flavours and new sizing to meet consumers’ current needs.

As the blank canvas to any classic dish or international flavour profile, hummus is approachable, affordable and can be paired with many pantry and fridge staples to create delicious and versatile snacks and meals for home/work/school.

What’s new: Everything’s coming up bagel




Sabra Everything Bagel Seasoned Hummus 

The iconic Everything Bagel flavour is revisited in a delicious and nutritious meal or snack with a seasoning made of sesame, poppy seeds, onion and garlic. Sabra’s creamy and tahini-rich hummus, garnished with this savoury flavouring blend, is loved by Canadians from coast-to-coast and makes for a natural complement to Sabra’s savoury garnish line up.

SRP $4.99  Available at major grocery retailers across the country February 2021.

More to love

In addition to this new flavour, Sabra is now selling its popular Classic and Roasted Red Pepper skus in family-friendly club size 850g containers – meaning fewer trips to the grocery store to restock! SRP $9.99

The brand’s popular Sabra Single Serves offer convenience in a pre-portioned Hummus & Pretzel combo – perfected for at-home studying and work break snacking. Available in Classic, Roasted Red Pepper and Roasted Garlic. SRP $4.99

Sabra’s Healthy Start with Hummus campaign was designed to encourage Canadians to try using hummus to its fullest potential, in new and unique ways the whole family will enjoy. Digital activations are being managed by Dentsu MCGARRYBOWEN, with Public and Influencer Relations by LC3 Communications.

About Sabra Canada

Sabra Canada offers delicious, creamy hummus inspired by authentic Mediterranean recipes. With a large variety of flavours topped with savoury garnishes, Sabra Canada is well on its way to be Canada’s most-loved hummus brand. Included in its portfolio are a variety of fresh-packed guacamoles. Sabra’s range of offerings includes items that are nonGMO, vegetarian, gluten-free, Kosher and vegan.  Sabra operates a gold LEED-certified factory in Virginia.  Sabra products can be found in major grocery stores and mass retailers across the country. For more information about Sabra Canada visit Sabra.com, @SabraCanada; or facebook.com/SabraCanada. Sabra Dipping Company is a U.S./Canadian joint venture between PepsiCo and Strauss Group.

Check Also

The Very Good Food Company Completes Acquisition of The Cultured Nut

Vancouver, British Columbia, February 24, 2021 – The Very Good Food Company Inc. (CSE: VERY) …