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Fruit des moines (Groupe CNW/GURU)

GURU Energy continues to innovate with “ORGANIC LITE” and introduces Canada to the use of monk fruit as a natural sweetener

MONTREALAug. 22, 2017 – GURU, a Quebec-based company and a global pioneer in all-natural energy drinks, continues to grow rapidly and innovate by introducing monk fruit as a natural sweetener to its “ORGANIC LITE” drink, a first in Canada.

Used for centuries in traditional Chinese medicine for its antioxidant properties, monk fruit draws its name from the Buddhist monks who once cultivated the fruit. Originally from Southeast Asia and known as the “longevity fruit”, its flesh has a sweetening power 300 times that of white sugar. Its sweet taste comes from the juice of the monk fruit and is naturally flavoured, providing a fruity taste but without the calories.

“We are proud to offer Canadian consumers certified organic products for health and energy that are low in calories and free of artificial sweeteners. ORGANIC LITE was a challenge for us because we wanted to remain faithful to the taste of the original product. We are thrilled to introduce monk fruit, a natural sweetener with remarkable benefits.  It’s a first in Canada,” said Carl Goyette, vice-president of sales and marketing.

Always on the lookout for ways to improve its product offering, GURU has ensured that the light version of its GURU energy drink is certified organic, like all the brand’s products. Approved by ECOCERT Canada and verified GMO-free, gluten-free and vegan, the ORGANIC LITE drink has only 20 calories. GURU drinks are infused with organic energizing plants (green tea, ginseng, guarana, echinacea) and enhanced by other ingredients such as organic stevia and lemon juice, as well as juice from the famed monk fruit.

Available online and in most grocery stores, pharmacies, and convenience stores, GURU products now include GURU ORGANIC energy drink, GURU ORGANIC LITE energy drink, and ORGANIC Energy Water (sparkling water infused with energizing green tea flavoured with grapefruit, lime or pomegranate).

Since its creation by young Montreal entrepreneurs in 1999, GURU has become the largest brand of organic energy drinks in the wellness sector in Canada and the United States. It is also the first company in the world to market an organic energy water without sugar or calories, and was named best drink by Vegan Health & Fitness magazine in 2016.

About GURU:

GURU, headquartered in Montreal, is a thriving young Quebec company that produces organic energy drinks. Launched in 1999, it is the global pioneer in the production of all-natural energy drinks, and markets the GURU energy drink in Canada and the United States. Its corporate culture, like the products it markets, aims to spread positive energy and stimulate those with big goals, reminding them that with a dose of willpower, inspiration and energy, all is possible. GURU has a distribution network of more than 10,000 points of sale in North America, and is also present in EuropeAsiaAfrica and Central America. For more information visit https://www.guruenergy.com/en/

 

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