Western Grocer Serving the industry since 1916
TORONTO, ON (June 25, 2020) — To inspire people of all ages and fitness levels to get moving while still staying socially distant and responsible, GOODTO GO® is launching a new #LetsGoGTG campaign this July that will raise funds for YMCA youth programs across North America.
Each day throughout July, GOODTO GO® will release a brand new low-impact activity on their Instagram and Facebook stories. From doing kick-backs while washing the dishes to having a ten-minute dance party, participants will be encouraged to post images and videos of them trying each activity. For every share and mention on social media throughout the month of July, GOODTO GO® will donate 10 cents to the YMCA to support health and fitness youth programs, kids camps, and healthy community initiatives.
Participants will also be entered to win a weekly Grand Summer Prize Package that includes over a month’s supply of GOODTO GO® bars.
“We all know that exercise boosts our endorphins and makes us feel great, but it can be hard to find and stick to heart-pumping activities while also being mindful of socially distancing. That’s why we are so excited to bring together a program to help get our customers excited to start moving again in a safe way, all while benefiting the great work that the YMCA is doing across North America,” says Nima Fotovat, President and CEO of Riverside Natural Foods.
Consumers are invited to join the conversation online by using #LetsGoGTG and @GoodtoGoSnacks on social media posts. For more information on the GOODTO GO® “Let’s Go!” campaign, follow us on Instagram and Facebook.
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Media Contact:
Emerald-Jane Hunter
312.874.7204
emerald@mywhyagency.com
About GOODTO GO:
Riverside Natural Foods, producers of GOODTO GO, makes a difference by creating healthy, allergy-friendly snacks consumers are proud to eat. Vegan, gluten-free, peanut-free, kosher and Non-GMO Project Verified, GOODTO GO is 160 calories, contains low net carbs (3-4 grams/bar), just a hint of sugar (1-2 grams/bar) and 12-14 grams of plant-based fats. Riverside Natural Foods researches, creates, manufactures, markets and sells industry-leading and innovative food products. The company strives to be the hub for continuous innovation, creativity in healthy snacking and sustainability. Riverside Natural Foods continues to find ways to walk in its core values: responsibility and passion. The company maintains a B Corp certification. B Corps are a group of for-profit companies, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. The company was recently awarded a silver rated TRUE Zero Waste business, meaning they divert a minimum of 90% of waste for reuse, recycling, composting and recovery for use in nature or the economy. Additionally, they support organic farmers and nonprofit organizations, like The Hospital for Sick Children (SickKids), Children’s Miracle Network and Daily Table. Plus, GOODTO GO donates 1% of profit through its 1% for the Planet membership, which supports organizations that work to create positive environmental change.
