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Go with your Gut: Probiotic Health with Welo

Go with Your Gut: Welo Puts Probiotics at the Top of Your Shopping List

Toronto-based millennial start-up takes its probiotic-rich, plant-based, gluten-free, vegan and low-sugar Cold Presses, Drinking Vinegars, Ferments, and Bars to store shelves across Canada

Toronto, ON – January 30 – Good bacteria may sound like an oxymoron, but your body can benefit in a big way from these billions of little microorganisms. Believe it or not, improved digestion, increased immunity, metabolism, and mental wellness are just a few of the reasons almost everyone should incorporate probiotics into their diets. Unfortunately, the majority of Canadians don’t fully understand the benefits of good bacteria and how to easily integrate them into their lives. In fact, it’s estimated that only 12% of Canadians regularly consume probiotics.*

Toronto-based wellness start-up, Welo – founded by Stef Prodea and Jack Baker, have the right recipe to easily integrate probiotics into everyday Canadian life. The business model for Welo, aka “We Love,” hinges on the fundamental principles of its founders: social responsibility, vegan, clean food, non-GMO, sustainable ingredients and supporting communities. These forward-thinking entrepreneurs have perfected their prescription for success, including plant-based, organic, gluten-free, vegan, low-sugar, and probiotic-rich drinks and snacks, to help Canadians embrace good bacteria and turn that startlingly low 12% statistic into 100%.

“We started Welo because we truly believe food should be healing, wholesome and nutritious, and we wanted to create functional products for real people.” says Stef Prodea, Welo co-founder. “There’s an unfortunate misconception that you have to choose between eating for functionality or flavour – with Welo, you do both,” adds Jack Baker, Welo co-founder.

Gaining popularity, credibility and distribution every day, Welo products are available across Canada in various chain and independent retailers including Metro Grocery, Longo’s, Loblaws, Sobey’s, Whole Foods and many more.

Extensive Line Rooted In the Gut

Welo combines natural, probiotic-rich sources – such as fermented ginger and turmeric root, or organic apple cider vinegar – with fresh, seasonal, local produce to create delicious and satisfying snacks to curb hunger while delivering your daily dose of good bacteria. Their extensive product line spans four products and multiple flavours including:

  • Five flavours of Probiotic Cold-Press juice (2 billion live cultures per serving)
  • Three flavours of Probiotic Ferments (2 billion live cultures per serving)
  • Three flavours of Probiotic Bar (3 billion live cultures per serving)
  • New** Apple Cider Drinking Vinegars, launching to Whole Foods in February with five flavours

“Almost 70% of our bodies’ immune system is rooted in the gut, and it’s essential to proactively nourish it with good fuel”, says Ciara Foy, Holistic Nutritionist and Gut Health Enthusiast. “External factors like processed food, sugar and artificial sweeteners, and chronic stress can have a damaging effect on the gut. Probiotics are naturally occurring in fermented plant foods, but most store-bought products require several servings before your body begins to see the effect. Products like Welo can help solve the problem in a tasty and nutritious way.

Adults are recommended to consume a daily dosage of 1-10 billion probiotics per day – Welo takes the guesswork out of the equation, with each delicious drink or bar boasting 2 – 4 billion probiotics,” continues Foy.

Welo’s commitment to healthy, healing food is matched only by their passion for giving back to the global community. Every product that comes out of their facilities is part of a larger CSR (corporate social responsibility) initiative: proceeds from every purchase go to planting trees on Canadian soil, building water wells in Kikima, Kenya, or to food banks worldwide. Talk about good food.

Welo Products – 2018

Probiotic Cold Press: $5.99 CAD for 350mL

A delicious and nutritious drink that features four flavours: Orange Carrot Turmeric, Berry Beet, Strawberry Basil Chia and Ginger Kale as well as seasonal flavour, Spiced Apple. The Probiotic Cold Press juices are not only high in probiotic cultures (2 billion per serving, to be exact!) but are also low in sugar and vegan.

Benefits:

  • Improves digestion
  • Strengthens immune system
  • Creates healthier skin
  • Reduces cold and flus
  • Produces vitim B12 and vitamin K2
  • Creates enzymes that destroy bad bacteria, yeast and fungi
  • Fun fact: No heat is used in the creation of cold-pressed juice meaning that no nutrients are lost in the heat of traditional pasteurization – it’s all there as nature intended
  • Drinking a cold pressed juice is an easy and fast way to make sure you are getting enough fruits and vegetables in your diet

Availability

·         Whole Foods (ONT)
·         Sobey’s
·         Welo.com
 

Probiotic Ferments: $3.99 CAD for 355mL

Fermented turmeric, ginger and lemongrass roots are enhanced with cold-pressed juice and natural probiotics, offering 2 billion live cultures per serving. The Ferments come in three flavours: Turmeric, Ginger and Lemongrass.

Benefits:

  • Jam-packed with multi-strain probiotics, yeasts and enzymes
  • Balancing the production of stomach acid
    • Whether high or low, this will bring it back into neutral
  • Increases bowel movement and regularity
  • Unpasteurized fermented foods contain many compounds that inhibit the growth of pathogenic bacteria
  • Increased bioavailability of ginger, lemon grass, and turmeric
  • Restore good bacteria in the gut

 

Availability
·         Whole Foods (ONT)
·         Welo.com
Probiotic Bars: $2.79 CAD for 1 bar

Welo’s Probiotic Bars are plant-based snack bars fortified with natural probiotics. They only contain 3 grams of sugar, are gluten-free and offer 3 billion live cultures per serving. The bars feature three flavours including: Matcha Almond, Peanut Butter Chocolate and Coconut Cashew.

Benefits

  • Improves digestion
  • Strengthens immune system
  • Creates healthier skin
  • Reduces cold and flus
  • Produces vitim B12 and vitamin K2
  • Creates enzymes that destroy bad bacteria, yeast and fungi

Availability

·         Loblaws at the beginning of February
·         Wholefoods (ON)
·         Welo.com
Apple Cider Vinegar Drink: $5.99 CAD for 350mL

The newest addition to Welo’s line-up is its Apple Cider Vinegar Drink. It is raw, oak-aged fermented vinegar blended with cold-pressed fruits and vegetables with noadded probiotics; naturally occurring in organic Apple Cider Vinegar. There are five flavours which include: Ginger; Lemon CayennePineapple, Kale, and Microgreens; Grapefruit Cumin; and Turmeric and Black Pepper.

Benefits:

  • Improves digestion and strengthens the immune system
  • Creates healthier skin
  • Reduces flu and colds

Availability
·         Welo.com
·         Upcoming: Whole Foods nation-wide in February 2018
 

Download Welo Probiotic Tip Sheet here 

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About Welo:
Founded and headquartered in Toronto, Ontario, Welo creates unique snacks and beverages that make probiotic consumption delicious and easy. It all started in 2016, when millennial best friends and self-proclaimed health nuts, Jack Baker and Stefana Prodea, couldn’t find the nutritious products they were looking for on store shelves. Their portfolio includes five products: Probiotic Cold Press Juice, Drinking Vinegars, Probiotic Ferments, and Probiotic Bars. They believe that food can and should make a wholesome, healing difference in people’s lives, and that people should make a difference in the world: proceeds from Welo’s line of products go to building water wells in Kikima, Kenya, and food banks worldwide. Welo is distributed nationally in retailers such as Lobaws, Whole Foods, METRO, and Sobey’s.
Facebook – @drinkwelo
Instagram – @drinkwelo
Twitter: @drinkwelo
Website – www.ourwelo.com

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