VANCOUVER, British Columbia, Aug. 15, 2016 /PRNewswire/ — Gfresh, the world’s largest online marketplace for live seafood, will be signing a Memorandum of Understanding with the Global Aquaculture Alliance (GAA) at the 2016 Global Outlook on Aquaculture Leadership conference in Guangzhou in September.
As part of the agreement, Gfresh will promote seafood producers on its online marketplace that are certified as complying with Best Aquaculture Practices by GAA, thereby showcasing seafood sellers and products that adhere to strict food safety and sustainability criteria. GAA will in turn promote the Gfresh platform to its members. Together, the two organizations will work to promote sustainability and food safety practices in China and globally.
Gfresh’s Vice President and Co-founder, Anthony Wan said, “This partnership with GAA is an important first step that will give Chinese buyers the ability to identify and source seafood that is certified and sustainable.”
GAA’s Vice President, Steve Hart stated, “We feel this partnership with Gfresh is well-suited to the Chinese market, where food safety is a major concern for customers. The food safety component of the BAP standards really offers Chinese retailers a unique marketing tool they can use to satisfy their customers’ concerns.”
The Global Aquaculture Alliance is an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through its development of the Best Aquaculture Practices certification standards, GAA has become the leading organization for setting the standards on global aquaculture.
Gfresh’s platform, integrated cold-chain logistics, customs handling and final delivery has facilitated US $150 million in global trade since starting in early 2015. Its global service makes trade easy by giving suppliers’ direct trade with buyers in 10 major Chinese cities (including Shanghai, Guangzhou and Beijing). Visit Gfresh at www.gfresh.com for more information.
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