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FreshCo celebrates opening of first Western Canadian location in Mission, British Columbia

Thursday, April 25, 2019 – Today, the first FreshCo location in Western Canada opened its doors in Mission, British Columbia. Please see Dropbox link here for the official press release and images from the ribbon cutting ceremony. 

FreshCo is a discount grocery store that focuses on lowering food prices to help Canadians make every dollar count. FreshCo stores offer high-quality, fresh food at lower prices. The store features a bright and inviting store concept and layout that makes shopping the store and finding great savings easier.

The Mission FreshCo location is the first of 12 locations that are scheduled to open in Western Canada this year. Store construction and renovation timelines may modify the roll out schedule slightly.

“Canadians know the value of a dollar and so do we,” said, Mike Venton, General Manager, Discount. “Customers in Western Canada have been telling us they are hungry for discount shopping options and we’re excited to introduce them to FreshCo one community at a time. Our FreshCo stores are bright, organized, and fully stocked with quality produce, meats, dairy, baked goods, a greater assortment of multicultural food products, and staple items from the brands customers love.”

FreshCo offers three money-saving guarantees. In-stock (if you can’t find product that is advertised in flyer, you’ll receive a rain check, plus 10 per cent off), Double Fresh (if you’re not fully satisfied with the product quality, we’ll reimburse you and replace the product) and Lowest Price (we price match).

“The community in Mission has been so welcoming. We’re proud that Mission is home to our first store in Western Canada, said Mike Venton, General Manager, Discount. “As we open in other communities like Jefferson in Winnipeg, customers will be excited to see how we design our multicultural product offer to meet the needs of the local community.”

Upcoming FreshCo openings:

  • Two FreshCo locations will open in Winnipeg on May 2
    • FreshCo Kildonan Crossing: 500-1615 Regent Ave. West, Winnipeg
    • FreshCo Jefferson: 920 Jefferson Ave., Winnipeg
  • Later in May, two stores will open in Richmond, B.C.
    • FreshCo Blundell:
    • FreshCo Broadmoor:
  • In June, two stores will open in Surrey, B.C.
    • FreshCo Newton Town Centre:
    • FreshCo Strawberry Hills:
  • Opening dates for five additional store locations in lower-mainland B.C. will be announced in the coming months.
    • Aldergrove
    • Downtown Chilliwack
    • Maple Ridge
    • Ladner
    • Abbotsford

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