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Farm to Frozen: Fourth generation farmers create a dairy-free, plant-based dessert with their farm-grown blueberries

The wholesome goodness of farm fresh frozen blueberries in Sorbatto’s allergen-free, healthy dessert make delicious desserts accessible to all rooted in a transformative business model.

September 18, 2019 (Yakima, Washington) – The plant-based food industry in the US has topped over $3.3 billion in 2018 with retail sales up 20%, according to Nielsen report.[i] Health-conscious consumers are driving the market towards, vegan, dairy-free, soy-free, gluten-free, and nut-free plant alternatives both due to lifestyle as well as food sensitivities. Research shows that roughly 32 million Americans have food allergies, including 5.6 million children under the age of 18.[ii] Additionally, new studies are finding that frozen fruits and vegetables compared to fresh produce can be just as nutritious and in some cases the vitamin content is higher in some frozen foods, such as broccoli, corn, green beans, and blueberries. [iii] Created by fourth generation farmers in Washington, Sorbatto offers a creamy, sensational, fresh frozen dessert made from blueberries grown on their family farm in 6 unique flavors, revolutionizing simply sourcing to being truly farm to frozen.

Sorbatto’s fresh frozen desserts provide the creamy texture of ice cream without the dairy and the rich, fresh fruit for all to enjoy. Each of Sorbatto’s 6 flavors start with their farm-fresh blueberry base and contain simple ingredients for a frozen dessert that is up to 90% pure fruit, picked when ripe, frozen at their peak flavor, and blended to taste like each of the fruit’s own unique flavor with minimal sugar added. Sorbatto Frosty Blue blends are rich in nutrients, containing high amounts of antioxidants, phytonutrients and fiber – something that few ice cream or sorbet brands can claim.

Many non-dairy alternatives to ice cream are a coconut or an almond milk base. Sorbatto is unique in providing a rich tasting fresh fruit alternative. In fact, Sorbatto’s flavors are unlike any non-dairy dessert on the market. Many other non-dairy desserts become icy, hard and crusty after just a few days in the freezer and are artificially sweetened. It is Sorbatto’s unique patented process that keeps their fresh frozen berry blends smooth, rich, light and fluffy for lasting enjoyment. Because of their commitment to minimal, identifiable clean and allergen-free ingredients, it took them over three years to perfect the process to create the exact fluffy texture for a dairy-free frozen dessert.

Sorbatto has created 6 rich creamy flavors with each containing three to seven pure ingredients with blueberries being the first ingredient:

    • Blue Passion: blueberries, organic cane sugar, passion fruit concentrate, and chia
    • Grape: blueberries, grape concentrate, pear concentrate, and lemons
    • Dark Blue: blueberries, water, organic cane sugar, hemp hearts, organic chocolate liquor (from whole chocolate), vanilla extract, and sea salt
    • Blackberry: blueberries, blackberries, organic cane sugar, and lemon juice concentrate
    • Lemon: blueberries, organic cane sugar, and lemon
    • Raspberry: blueberries, raspberries, organic cane sugar, and lemon juice concentrate

Each flavor is vegan, gluten-free, non-GMO, nut-free, soy-free and contain no additives or preservative. Sorbattos is currently sold in stores across the Pacific Northwest at Whole Foods, Quality Foods, Nesters Market, and other locations. Cases of Sorbatto’s farm fresh dairy-free desserts can be purchased online and shipped nationally at sorbatto.com.

About Sorbatto®
Sorbatto’s Mission is to create frozen goodness that everyone can enjoy, fresh from their family’s farm, that cultivates health and happiness for everyone. Since 1928 in the fertile Yakima valley in Washington, the Weijohn family has been farming and sharing the fruits of their labor with family and friends. Now in the fourth generation, Sorbatto farm-frozen fruit desserts was created to share this goodness with the U.S., Canada and beyond. With 6 varieties of their Frosty Blue Sorbatto, including Raspberry, Blackberry, Blue Passion, Grape, Lemon and Dark Blue (with a blend of dark chocolate), each contains the unique home-grown blueberry base and through the Sobatto-proprietary process, a smooth, fluffy, frost-free mouth feel. Sorbatto is available on Sorbatto’s own ecommerce site as well as in select Whole Foods and natural stores in the Pac NW, Pac SW and western Canada.

For more information about Sorbatto, please visit www.sorbatto.com. For more information on Christie & Co, please visit www.christieand.co. For media related inquiries, product samples, or to set up an interview with Sorbatto, please contact Bryn Crutchfield via email at bryn@christieand.co

Bryn Crutchfield
Christie& Co
(805) 969-3744
bryn@christieand.co

Mr. Jerrod Gabel
Sorbatto
(360) 269 4245
jerrod@sorbatto.com

[i] Plant Based Foods Association. 2018 U.S. Retail Sales Data for Plant-Based Foods. Retrieved from https://plantbasedfoods.org/consumer-access/nielsen-data-release-2018/

[ii] FARE. (2019, Feb. 19). Food Allergy Facts and Statistics in the U.S. Retrieved from https://www.foodallergy.org/life-with-food-allergies/food-allergy-101/facts-and-statistics

[iii] Hayes, Kim. (2017, Aug. 11). 5 Reasons to Eat Frozen Fruits and Veggies. Retrieved from https://www.aarp.org/health/healthy-living/info-2017/are-frozen-vegetables-fruits-better-than-fresh-fd.html

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