EXPLORE CUISINE FORGES EXCLUSIVE CANADIAN SALES PARTNERSHIP
World’s leading plant-based and gluten-free pasta brand partners with Star Marketing for Canadian Distribution
Red Bank, NJ (January 3, 2018) – Explore Cuisine, the leading organic, plant-based, and gluten-free pasta on the market, has inked an exclusive Canadian sales and distribution agreement with Star Marketing. This leading distributor of specialty and natural products works with brands from Canada and around the world and will enable Explore Cuisine to expand distribution within Canada’s major grocery chains, independent grocery stores, drug stores, mass merchandisers, wholesalers, food service and Cash & Carry.
“Explore Cuisine has seen tremendous growth in the US market with local, regional and national distribution partnerships including Kroger, Safeway, Albertsons, Whole Foods and Sprouts,” said Erika Wasserman, VP of Marketing for Explore Cuisine. “With plant based proteins consistently being recognized as one of the top food trends for 2018, Explore Cuisine is uniquely positioned expand the alternative pasta marketplace throughout Canada.”
Star Marketing is highly respected and a powerful player within the industry, particularly in the natural and specialty products category. With a team of more than 20 skilled retail sales specialists, Star Marketing works together with their network of retail outlets to ensure products are merchandised correctly, priced accordingly and restocked in a timely manner.
“Explore Cuisine is a perfect addition to the Star Marketing portfolio nationally,” said Kyle Leslie, VP of Sales and Marketing at Star Marketing. “In a busy category like pasta, it is so refreshing to sell a product that has so many unique properties while hitting on all the hot buttons consumers are looking for: organic, non-GMO, high in protein, gluten-free and vegan. When you can combine all these great attributes with a product that actually tastes great, you are set up for success. Explore Cuisine has had great success from a chain supermarket perspective in western Canada and now Star Marketing is excited to expand that same success in Eastern Canada where two thirds of the population resides. Explore Cuisine will be a major focus for Star Marketing in the east and we couldn’t be more excited to have the brand under our umbrella.”
About Explore Cuisine
Explore Cuisine markets and distributes innovative foods using plant based organic ingredients of the highest quality. Our selection of pasta and noodles from across the globe integrates beans, peas, lentil and rice to provide consumers with nourishing meals that are easy, quick, naturally colorful and most importantly delicious. Our brands are available in over 20 countries worldwide and sold in leading retailers. We are committed to trading fairly and support farmers and their communities, so everyone benefits along the way. 2% of the proceeds support the Food to Thrive Foundation. For more information please link to our website www.ExploreCuisine.com which is regularly updated with brand news and delicious recipes.
About Star Marketing
Star Marketing is a leading distributor of specialty and natural products, working with brands from Canada and around the world. Servicing all classes of trade across Canada including: Major Grocery Chains, Independent Grocery Stores, Warehouse Clubs, Drug Stores, Mass Merchandisers, Wholesalers, Food Service and Cash & Carry, we shine the spotlight on our partners and their products. Our strength is collaboration! A full service, transparent approach we have been crafting with integrity for over 40 years. At Star Marketing you will find a one-on-one professional relationship, reliability and focused attention. We have a limited number of brands in our portfolio to ensure the highest level of attention and service to all brands.