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HOW BUSINESSES CAN ADAPT THEIR MARKETING TO THE COVID PANDEMIC

Okanagan Falls, BC, September 14, 2020,

The global COVID 19 crisis has left retail and restaurant businesses reeling as shoppers stay home, but savvy entrepreneurs are adapting their message for a world gripped by the global pandemic.

Unfortunately, the COVID virus is not going away anytime soon and cleanliness in public areas is an important part of not only personal safety but the safety of others. Hand sanitizer stations at the front of retail and restaurant spaces are the new normal.

Some retail stores simply stack a jug of hand sanitizer at the entrance of their store, but they could use this customer interaction to deliver a message.

While working with his existing customers, Kelly Spence, owner of Avante Displays came up with the idea of sanitizer stands that deliver a video message to store customers. “Retailers face new challenges, and as shoppers really just want to come in and leave quickly during this pandemic, we’re finding a particular challenge is being able to deliver your message to people who really just want to pick up their goods with minimal interaction,” said Spence.

“The San-AD-tizer, as we have named it, is one way that is almost guaranteed to reach the customer, as we’ve found well over half the people entering a retail outlet will use the sanitizer stations.” Using motion sensor technology, digital signage will light up and play the stores’ video message while shoppers are invited to use the provided hand sanitizer. These displays are an exciting new marketing tool for retail stores and restaurants to consider.

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