The Heart of Baby Gourmet program kicks off back-to-school season with a national donation of 161,000 fruit and vegetable pouches to children in need
Wednesday, August 14, 2019 (Calgary, Alberta) – This week Canada’s leading organic baby food, snack and beverage brand, Baby Gourmet, is expanding the reach of its social good program, Heart of Baby Gourmet (HOBG) with a donation of $150,000 worth of its Slammers Snacks, organic snack pouches to charities that assist families and children in the Calgary and Toronto areas (click here for images).
Totalling 161,000 pouches, product has been split between the Calgary Food Bank and Daily Bread Food Bank in Toronto, both receiving 60,480 pouches and The Salvation Army, which received 40,040 pouches.The Salvation Army will utilize the pouches as part of its Filling Backpacks for Back-To-School Program, ensuring each student is provided with the same opportunity to learn.
“In 2018 The Salvation Army provided 3.2 Million free meals to Canadians in need. As we approach the beginning of a new school year, we realize that almost 1 in 5 children in Ontario are living in poverty and as such may not be eating nutritious meals that will allow them to achieve their full potential in school. Thanks to Baby Gourmet, this significant donation of Baby Gourmet Slammers Snacks will help us provide healthy nutritious food to many children. These snacks will be distributed out across the GTA through our food banks and also through our back to school programs that help families ensure their children have the supplies they need to enter the new school year.” – Rob Kerr, Major, Divisional Secretary for Public Relations, Salvation Army.
Heart of Baby Gourmet launched its 2019 program with a donation to local Calgary non-profit, Inn from the Cold which included 20 boxes of Baby Gourmet’s Puffies, an organic quinoa snack. Since its unofficial launch in 2013, HOBG has continued to expand and support various community organizations on a national scale.
“Heart of Baby Gourmet was created to make our food accessible to everyone and is our way of giving back,” said Jen Carlson, Co-Founder of Baby Gourmet. “We’re incredibly grateful to partner with these amazing organizations and not only make a huge difference to families and youth in need of nutritious meals, but to also encourage other local and regional businesses to join in the cause.”
“When school is out, the stress and pressure on parents to feed their children multiplies. Without meal and snack programs, parents have to find alternative ways to provide food for their families and many rely on the support of food banks. At a time of year when our food stock is low, this generous and timely donation from Baby Gourmet will help to supplement hampers that will be going out to families in need all across the city.” – Neil Hetherington, CEO at Daily Bread.
“This generous donation will go a long way in meeting the needs of our Weekends & More program. Filling more than 8,600 kid-friendly hampers in a school year means Heart of Baby Gourmet is making sure students are getting the nutritious food they need on the weekends.” – Shawna Ogston, Communications & Media Relations Supervisor, Calgary Food Bank.
To date, Heart of Baby Gourmet has donated 507,143 meals, with a mission to reach one million meals donated by 2025.
Please click this link for all press material, including background information on Heart of Baby Gourmet, charity logos and fact sheets.
About Baby Gourmet:
Founded in 2005 and headquartered in Calgary, Alberta, Baby Gourmet® is the leading organic baby food company in Canada. Baby Gourmet’s product offerings include first food cereals, fruits, veggies, grains, Greek yogurt and meat-based purées, toddler snacks and school aged kids snacks. In 2018, the company expanded another innovative product for self-feeders which includes new Finger Foods, Puffies and Mushies. For more information, please visit: www.babygourmet.com.
About Heart of Baby Gourmet:
Heart of Baby Gourmet was born from Baby Gourmet’s company-wide conviction that Canada’s most vulnerable: babies, toddlers and children, have access to the highest quality organic food, snacks and nutritional beverages available on supermarket shelves. The program unofficially kicked off in 2013 with the donation of 10,000 pouches of organic baby food to Calgary Food Bank and North Harvest Food Bank. In 2014 the company continued to support those in need across Canada, with a donation of its Squoosh snacks to flood victims in Saskatchewan. Recently, Heart of Baby Gourmet partnered with Essential Aid, Children’s Cottage Society and Inn from the Cold and has donated 178,491 meals to date with plans for more partnerships across the country.
About Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 130 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, provides shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.
About Daily Bread Food Bank:
Founded in 1983, Daily Bread has grown to become one of Canada’s largest hunger-relief organizations. Our vision is to end hunger in our city. We collaborate with all to eliminate food insecurity, and advocate solutions to end poverty because we believe that no one should go hungry or face barriers to accessing food. Daily Bread distributes millions of pounds of fresh and shelf-stable food each year to more than 130 member agencies and 170 food programs across Toronto, including food banks and meal programs. Daily Bread publishes the influential Who’s Hungry report, an annual profile on hunger in the city of Toronto. To learn more, visit www.dailybread.ca
About Calgary Food Bank:
The Calgary Food Bank is the first line of emergency food support for families and individuals facing crisis. Calgary Food Bank is Calgary’s main charitable food hub and the most accessible food bank in Calgary serving families, individuals and organizations. Relying solely on the generous support of the community, Calgary Food Bank works to fight hunger and its root causes because no one should go hungry. To learn more, please visit www.calgaryfoodbank.com
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