Home / News Releases / Armor All’s Essential Blends oil-infused air fresheners aim to help appreciate the little things

Armor All’s Essential Blends oil-infused air fresheners aim to help appreciate the little things

MISSISSAUGA, Ont. — We have turned the corner on harsh winter weather, and spring is here. 

Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring. 

Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.

“The inspiration behind Essential Blends came from looking at the average person’s daily to-do list and thinking of how we could make those little in-between moments relaxing,” says Megan Currie, Spectrum Brands Director of Marketing for Armor All. “A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience.” 

Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless. With spring comes Mother’s Day and thinking of the perfect gift for Mom. It is the little things that count, and gifting Mom the delightful scents of spring is a way to remind her in those in-between moments that you are thinking about her.    

“If you want Mom to relax during her drive home from work or to be refreshed while driving to her girl’s night, Essential Blends can create that experience for her,” says Currie. “Life gets busy, so if you can’t be with your Mom all the time, these can help remind her that you are always there.”

For more information and where to buy, please visit essentialblends.ca. Get all the latest updates by following Armor All® on Facebookand watching its videos on YouTube

About the Armor All® Brand:

For more than 50 years, the Armor All® brand has helped people keep their cars and trucks looking like they just rolled off the showroom floor. We care how your vehicle looks, and have developed a full line of products to be a complete resource for every car and truck owner. Use Armor All products for easy and effective car cleaning — not just the body but also the wheels, tires, dashboard, seats and interior trim. Our passion is to help you get excellent results so you have renewed pride in your ride with less effort. 

About Spectrum Brands Holdings, Inc:

Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®,Remington®, George Foreman®, Russell Hobbs®, Black+ Decker®, Tetra®, Marineland®, Nature’s Miracle®,Dingo®, 8-in-1®, FURminator®, IAMS®, Eukanuba®, Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®,Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®,STP® and A/C PRO®. Spectrum Brands Canada is based in Mississauga, ON. The Global Auto Care Division manages the Armor All® and STP® brands. Spectrum Brands Holdingsbased in Middleton, Wisconsin, generated net sales of approximately $4.69 billion in fiscal 2015, employs more than 13,500 employees worldwide and sells to the top 25 global retailers with products in more than one million stores. For more information, visit www.spectrumbrands.com.

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For more information, please call

Stephen Murdoch, Vice President, Public Relations
Enterprise Canada
Email: smurdoch@enterprisecanada.com
Office: 905.346.1232 
Mobile: 289.241.3997

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